CinchHomeBiz Successful Internet Business Blog

You work hard to get traffic to your blog or website, and you provide great content they can use. Yet you're not getting as many of your visitors to join your mailing list as you would like, right? Be sure you're not making any of these common conversion mistakes. 1. Not placing your opt-in form on every page. Don't hide your opt-in form, place it on every single page of your blog or website. 2. Not placing your opt-in form above the fold. The optimal location for your opt-in form is nearly always above the fold, on the right side of the page. In addition, you might also place it at the bottom of each of your articles or blog posts. 3. Not having a strong call to action. Tell them exactly what you want them to do. “Fill in your email address and click submit.” Leave nothing to guess-work or chance. 4. Not giving them a strong incentive. Make your incentive so enticing, many of your readers would consider paying for it if you weren't giving it away in exchange for their

As marketers we write headlines all the time, whether it's for a blog post, an article, an email, a sales letter or an ad. As you know, the better your headline, the more people will read your words and possibly take the action you seek. Here are 15 ideas for headlines. Next time you're stuck for what to write, simply refer back to this page. In fact, you might want to print it out and tack it up next to your desk. 15 Profitable Headline Ideas: Give news using words such as “new,” “introduction” or “announcing.” “Introducing A Painless Way To Remove Skin Lesions Forever.” Use numbers and statistics. “Unprecedented 88 Miles To The Gallon.” Make a recommendation. “The 3 Niches You Must Be In NOW.” Ask a question. “What Do Successful Marketers Have That You Lack?” Tie in to current events. “How This Year's Election Provides You With A Unique Investment Opportunity.” Give the reader a command, telling him or her to do something. “Try This Weight Loss Snack And See If It Doesn&#

You have the potential to achieve great things, and to do something extraordinary, whether it’s in your online business or something else. And achieving the extraordinary is more possible than ever before, thanks to the technologies and knowledge we have today. However, it’s also easier than ever before to get distracted, too. So, how do you stay focused? And how do you ensure that you are making progress every single day? By taking a lesson from other successful people who have reached their goals. There is a common fallacy in our culture known as the ‘overnight success.’ Someone achieves something great, and because this person was previously unknown, people say s/he achieved this success seemingly overnight, out of thin air. But as you might expect, it actually takes years to become an overnight success. If you ask any entrepreneur or actor who made it big, you’ll find they worked hard for years before achieving their goals. Think about this: You’re an actor, going up for a major ro

There's always going to be a small percentage of your customers who are more than happy to pay more to get things done faster and better. Case in point: If you're not familiar with it, there is a giant ferris wheel in London that is absolutely huge and offers spectacular views. It was built for the Y2K celebrations. Ironically, it didn't open in time for Y2K, but that's another story (perhaps about planning your business and hitting deadlines.) To ride this ferris wheel, known as the London Eye, you've got to pay something like 20 pounds and stand in a queue for about an hour and a half. For you Yanks, a queue is a line. ;-) But if you're willing to pay more – a good deal more – you will only have to wait about 15 minutes. That's because they also offer something called the Fast Track, also known as the short line for rich people. Now then, where in your business can you offer a “short line for rich customers?” That is, how can you upgrade your products or s

If you don’t have time to write 6 or 7 emails each week to send to your email list, try this method instead: Pick out several evergreen products that you know and trust and can promote to your list for months and even years to come... For example, choose your favorite hosting service or autoresponder if you’re building in the online marketing niche. Write 4 emails for each of these evergreen products. They can be stand alone emails or a sequence with each email building on the previous one, whichever you prefer. Put a link in each email to the product or service you are promoting. Place these sequences into your autoresponder and schedule them to begin going out as soon as someone joins your list. However, cue these emails so they only go out on Sundays, Tuesdays, Thursdays and Fridays. Monday and Wednesday are reserved for new emails you write, promoting new products. No matter when a new lead signs up, they start on the email sequences you’ve programmed, but they never receive them o

This is a great approach for someone who is new in their niche and wants to build a reputation and list while still making really good money. I met this guy who is fairly new to the internet marketing realm. He’s no expert or guru and yet he’s making about $12,000 a month from the start. He realized that it’s a lot easier to sell a $1,000 product one time than to sell a $10 product 100 times. For one thing, the customer service for one person versus 100 people is like night and day. For another thing, it’s so easy to give stuff away rather than sell it. He’s sort of sneaking under people’s radar with this method. He runs promotions, free WSO’s, advertises on Facebook, has a Facebook Group and so forth. And on all of these platforms, he’s giving away his stuff. People opt in to his list just like you would expect, and then they’re presented with an upsell, again just like you would expect. Except... here’s where it’s different – he even gives away his upsell. I know, how crazy is that?

No matter what you're earning now, you can earn more. A lot more. Six figures is very reachable and seven figures are possible; you just have to take the right actions to get there. In today's article, I'll share 10 ways you can start earning more with your business. homebusinessideas.com/wp-content/uploads/2018/09/makemoremoney.jpg" alt="10 Ways To Earn More Money In Your Internet Marketing Business"> 1. Get serious about making money. A lot of people have the thought that “things will fall into place” and “then I'll be earning a lot of money.” Sorry. Things do not fall into place on their own. You've got to have a plan for earning money, and then you've got to get very busy working that plan. The only exception is winning the lottery, and you have far better odds of dying broke than you do of winning even a six figure prize in the lottery. Focusing on the money you want to earn and then working your plan for earning it is the surest way to ma

Dan Kennedy tells the story of one of his clients who ran an introduction agency for divorced American men to meet foreign brides. (This was during the pre-internet days.) Dan persuaded his client to raise his price from $395 to $3,995. (Not a typo – he multiplied his price by 10.) Would you like to guess what happened to sales? Believe it or not, they stayed THE SAME. But of course the owner made a LOT more money – ten times as much, to be exact. Most marketers look at what their competition is charging, and they charge about the same. But what they don’t realize is their competitors probably did the same thing. There’s a pizza place in a major city that has probably 100 competitors. Yet this pizza place outsells all of them, and does it without offering coupons or special deals, either. How do they do it? Positioning. They claim to be a ‘gourmet’ establishment, and they charge more than any of their competitors. Sometimes you just need to establish yourself as the premium option to s

Are you stuck for ideas? Maybe you're not sure what niche you want to go into next, or you've got the niche but you don't know what your next product should be. Here are 10 ideas to get you started... 1. Use Your Job Experience. Do you have a particular skill, expertise or career experience that people would pay to learn more about? Maybe you've managed and led corporate teams to accomplish extraordinary things. Or maybe you were the best chef in the city. Whatever your job experience, there might be people out there who would gladly pay to benefit from it. 2. Teach Something. If there is a topic you want to know more about, there is no faster way to become an expert than to teach it. You'll find you learn 10 times faster when you're teaching others, and you can do the teaching right over the Internet via webinar, podcasts or even by email. Once you've finished teaching your course, turn your outline and content into an info product, and add the recordings

You spend an hour writing a great email and no one clicks the link. Or you create an ad of some sort (banner, Adwords, blurb for your website, etc.) and no one clicks. Now what? Here are 13 ways to make your ads and your emails generate more click throughs... 1. Ask for the click. Tell the reader to “click here to continue” or “click here to get the details.” 2. Offer something for free on the other side. If they know they're going to get useful information for free, rather than simply hitting a sales letter, they're more likely to click. (You can, of course, include great info right inside your sales letter.) 3. Make it easy to visualize what they'll see. When someone goes into a restaurant for the very first time, they may experience a bit of trepidation because they don't know what to expect. But when they've been there before, they're much more comfortable because they already know what they'll see, what the place is like and so forth. Ads and emails act

You already know that adding bonuses to an offer can increase your sales. But did you also know that the wrong bonuses can actually DECREASE your sales? That's because it muddles the offer and confuses the customer. Here's the 4-part test I use that almost guarantees I choose the right bonuses every time: 1. Does the bonus have a high perceived value? Or a value the prospect cannot determine? Answer yes to either one and it passes the first test. For example: If you're selling investment advice, then offering a video of insider's investment tips from the author of the product can have a very high perceived value, while offering an investor's dictionary (information that can be found with a quick Google search) would have a very low perceived value. Another example is offering an ebook that currently sells for $97, versus one that sells for $5. Be sure to show them the actual page where you are selling the $97 ebook, and also make sure no one else is selling that sam

To double your revenue, we're going to presuppose that you first of all have revenue from something you're selling, be it your own products, resale rights products, affiliates, etc. Let's say right now you're selling a $17 ebook and video course. You might be paying for your traffic or getting it in other ways, it doesn't matter at this point. Now watch carefully – this is a two step process. Mind you, you could simply do step 1 and ignore step 2 and it will increase your revenue. But we want to DOUBLE your revenue or better, so I highly recommend doing both. Step 1: Build up your backend. That is, offer upsells and one time offers on all of your deals. This step alone can greatly increase your revenue, and this doesn't have to be your own products. Go buy resell rights to products related to your $17 deal and offer those. Now tweak your sales funnel to maximize that backend . You want it producing as many sales as possible, and simple tweaks can sometimes resu

There is so much misinformation out there on article marketing, I want to try to set the record straight. Granted, some of this misinformation has been repeated so many times that you may be incredulous by what I'm about to tell you. Then again, you might be one of the savvy ones who see through the nonsense of article spinners and the like. First myth: If you post an article on your website and again on Ezine Articles (or any other article directory) then you've got to significantly rewrite it so that it's not duplicate content, right? Wrong. So long as it is ORIGINAL content, as in it's your own content (whether you wrote it or hired someone to write it) you can post the exact same article on your own website and again on the article directories. That's because Ezine Articles doesn't care if the article has already been published -- as long as it is credited to the original author. And as far as I know, this holds true for every article directory. If there'

Do you want to close more sales on your website? Then you need to answer more objections. If you were selling vacuum cleaners door to door, you'd find that prospects have questions they need answered before they will buy. Those questions are actually objections, and a skilled salesman will welcome them and answer them in such a way that the customer is more than satisfied with the answers. Of course on a website we don't have a star salesperson closing prospects, so we've got to rely on content to do it for us. Usually this is in the form of a sales letter, but the typical sales letter is rather lengthy. This is good, in that they cover the main objections and do a good job of explaining the benefits. But if a customer has a particular question, making them scroll through this long sales letter to find the answer may actually lose you the sale. Imagine a customer on the brink of making the purchase. They just have one question, something that will be the deciding factor on

I received an email the other day from a young man who has created six different products in four different niches – and sold a total of 37 copies. Not 37 copies of each – 37 copies all together. One of his products didn't sell a single copy. Should he quit? Most people would say he's obviously in the wrong line of work and should do something else. I say that's incorrect, and here's why: Anyone with the perseverance to continue creating products even though he's not making sales is going to eventually be successful. Obviously he's not afraid of failure – if he were, he would have stopped after the first product. And he's got the drive and determination to keep going, even when everyone around him tells him to quit. Heck, even his sales are telling him to quit, yet when he emailed me he said he was working on his seventh product, and by the sound of it I think he's got a winner this time. There was another fellow by the name of Eddie who wanted to be a j

Do you enjoy speaking and explaining things? Do you have a topic you're knowledgeable about, even passionate about that others want to know more about? And do you know someone who can intelligently talk with you about that topic? Then you can make fantastic money by speaking. Here's how... First, choose your topic. Use the same criteria you would use for creating any kind of info product – are people willing to pay for this info? Next, find a partner, preferably someone just as knowledgeable about the topic as you, or someone who has complimentary information and knowledge to share. Next, write an outline of what you will cover. Make sure the two of you agree on what will be covered and that you're not leaving anything out. Now talk on the phone and record the conversations using your conferencing service of your choice. It might take you one or several calls to cover everything. Really more calls are better, since the product you're creating will have a higher perceive

Six years after starting a blog called the Huffington Post, Arianna Huffington sold the website for 315 million dollars. But 3 years before the deal was done, Arianna shared her secrets to creating a successful blog at the MarketingProfs event. Little did they know at the time just how successful her blog would become! Here are 3 points she said marketers should keep in mind when creating and growing their own blogs, along with my elaboration: 1. “Make it easy for your contributors to contribute.” You'll notice when you visit the Huffington Post there isn't just one writer, there are hundreds of writers. In fact, any celebrity can share their thoughts in a blog post if they do it “transparently and honestly.” How can you adapt this method to your blog? Allow anyone known (and perhaps even unknown but up and coming) in your industry to make blog posts, and make it easy. If they want to phone it in, email it in or use any other method (snail mail?) then let them. So long as it fi

The right header can give your website a professional look, attracting attention from your visitors and even increasing your conversions. The header can set the tone for your entire page, and can help visitors decide to linger or leave. Obviously, you want to spend some time making your header look professional and convey exactly the message you want. After all, if a picture paints a thousand words, then your header can say a lot about you and your product or service. With this in mind, here are 7 tips on how to make your header work for you instead of against you. 1. Use great graphics. Think of the biggest benefit your visitors get from your webpage, blog or product, and then find a way to convey that in a picture. For example - if you teach gardening, then a luscious, bold garden filled with vibrant flowers will work nicely. If you teach cooking, you'll want a header that conveys the type of cooking you teach – Italian? Vegetarian? Keto? But what if your main benefit isn't s

Just a quick thought – you see a guru using a particular service, doing a particular technique, sending out a certain email, etc. And you think, “Hey! If he's doing it, then it must be the thing to do, right?” Well, not necessarily. Guru types make mistakes too. And because they are generally playing in a bigger arena, they sometimes make very big mistakes they quickly regret. The problem is, if you're watching them then you can't know for certain if what they just did was a good idea or the stupidest idea ever. On top of that, you don't know what their goals are. Maybe they're selling a $2 ebook because they're upselling a $97 course on the backend. So you sell a $2 ebook with no backend and then you wonder why you only made 6 sales and $12... It could be because you're not a guru and so no one recognized your name and no one believed there could be value in something that costs $2. That's why you should never blindly imitate a guru – you don't have

Why don't your customers recommend you to their friends? It's not because they don't like you – if they didn't like you or your products, they wouldn't be buying from you. Nor is it because they don't have time – we all naturally recommend things we like to friends. The reason they don't recommend you is because you don't make it easy for them. Here are 7 ways to not only make it easy, but to also remind them in a very nice, non-pushy way that you really would like a little word of mouth now and then... 1. Encourage them to write online reviews. Whatever your product or service, if you believe in it then ask your customers to rate it for you. Give them a 1 to 5 star option on one or several aspects of your product, and give them a place to write their comments. 2. Remember those “refer a friend” scripts? You used to see those buttons everywhere. Now that they aren't as popular as they once were, it's the perfect time to add them to your website.

If you have a blog you might want to consider allowing others to post on it. Here's why: 1. Guest bloggers create content for you, meaning you either a) don't have to create as much content or b) you can have even more content on your blog without the extra work. 2. Guest bloggers know things you don't. You've got your expertise and they've got theirs, and while you could take the time to master what they already know, it's far easier to simply let them write about it. Bonus: You look just as smart whether you write it yourself or get a guest blogger to do it for you. 3. Guest bloggers see things differently. Let's face it, reading everything from the same perspective can get tiresome. Allow your readers to see different perspectives and it will keep your blog relevant and interesting. 4. Guest bloggers bring friends. They tell their followers about their guest posts, bringing fresh traffic to your blog. Diversity is a big key to success in every field. Don&

Have no doubt, email marketing is still a huge powerhouse and offers perhaps the very best return on your time. So how can your emails have an even greater impact with your readers? Here are 5 tips for strengthening and adding power to content you create. Shorter is better . But not too short. Shorter sentences are more likely to be read than longer ones. And shorter emails are more likely to be read all the way through than 3,000 word behemoths. But there's also such a thing as TOO short . You know those emails that have one sentence designed to make you curious enough to click the link? Don't be clever and copy those emails, because testing shows they don't convert as well on the backend as emails that prep the reader for what they're about to see. By that we mean, you may get just as many clicks as you would if you took the time to explain where your reader is going and why they should go there, but because you did not prepare them, you won't get as many sales on

A product's name can often make the difference between best seller, and total dud. Here's some tips to help you choose a name for your new product that tilts the odds of success in the marketplace in your favor. Make it memorable – Can someone recall the name 30 minutes after hearing it? If not, you might be picking a name that's too generic. Something that paints a visual picture works the best. Make it meaningful – Can someone look at the name and have a good idea of what the product does? If so, you might have a winner. Be open - Just because you don't immediately love a name doesn't mean it isn't the right one. Say it out loud - Is it a name that people like to say out loud? If so, that can only help your viral marketing. Check the name's history - You might think you've got the perfect product name, but a few years ago a scam company used the same name for their product and then took the money and ran. Do a thorough search to find out who else

Which would you rather do – spend two hours thinking of a great blog post idea, researching that idea, writing the post and finally editing the post... or dashing off a video post in less than half the time? Heck, let's be honest: If you've got a good idea and the ideas are flowing, you can dash off a video post in the same time it takes to make the recording. Post it to your blog, and you're done. No wonder why so many bloggers are turning to video. Problem is, video is not the holy grail of blogging. In fact, if taken too far it can actually lead to the downfall of your blog (notice the crickets chirping, the tumbleweeds, err, tumbling, etc.) Here are five tips for using video on your blog without totally alienating your readers or camouflaging yourself from the search engines. Or more specifically, five reasons NOT to use video exclusively. Video is no substitute for the written word (sorry!) Users don't just want video. Visitors want a clear idea of what they'r