CinchHomeBiz Successful Internet Business Blog

There's only one thing you need to sell as an online marketer, and it's not your website or your blog posts or your products. It's you. Why do more people buy products from another list owner or blogger than you? Because those people trust that person more than they trust you. This doesn't mean you're not trust worthy – not at all. It just means they don't know you. They don't know your name, or if they know your name they don't know what you stand for or if you're just like them. To get someone to trust you, you have to get them to like you. To get someone to like you, you have to be like them. People like people who agree with them. Just look at politics and you'll see what I mean. But don't get confused – I'm not saying you should take a poll, see what people like and then try to be that person. It won't work because you cannot and will not please everybody. It's impossible, and you shouldn't even try. Instead, you should b...

If you already sell your own products, you can double your income in no time at all by adding new price points to your marketing funnel. You don't even need to create any new products – just new services that take very little of your time. Here's how it works... Let's say you've got one or more products in the $20-$50 dollar range that teach something you're good at. And for this example, let's say that your product is a book on how to make a website super user friendly so that people stay and buy, rather than getting lost and confused and leaving. (This is a major market, by the way. Hint hint.) In addition to your book, you can add a personal 1 hour consultation for $97 to $197 to look at and give feedback on one of their websites. You could also offer to be on retainer for a certain fee per month to check each of their websites monthly and point out the changes they need to make. This fee would depend on the number of sites they have and are adding each month...

Alright, some of you are going to say I'm over simplifying and others will simply disagree, but after years of being super serious about my business, here's what I've discovered: Everything in life – EVERYTHING – is actually a GAME. You know how you sit down with a few friends to play cards or a board game, and there's always that one person who takes the whole game WAY too seriously? They're getting mad and frustrated when things don't go their way, they're celebrating like it's New Years when things go right, and half the time they can't even follow the conversation because they're too busy concentrating on the game. Yeah, that person. Well guess what? I'll bet you that when it comes to Internet Marketing, you are that person. If you're taking every decision so seriously, then it might as well be life or death. Exactly how should you word this email? What color should your header be? Should you promote this product at 6a.m. on Tues, or ...

Regardless of what people might think of the Walmart we know today, there is a lot to be learned from Walmart's founder Sam Walton. In fact, if Sam were starting in business in 2020, he would almost undoubtedly be starting that business online. So what can we glean from the guy in the old pickup truck who loved retailing? Don't worry about what others say about you. At JC Penney's, his first full time job out of college, the personnel director told Sam, “Walton, I'd fire you if you weren't such a good salesman. Maybe you're just not cut out for retail.” No one remembers that man's name, but Sam built an empire no one is likely to ever forget. If people are telling you that you're not cut out for online marketing, just remember Sam and smile. Go with your strengths. Sam wasn't good at accounting, he had poor organizational skills and he was hopelessly disorganized. But one thing he could do really well was build a team of people who could handle these...

A product launches and sells hundreds or even thousands of copies. As an affiliate, you can make about 50% commission. But wouldn't you like to keep ALL of the commission on the sales you make? There is a way to do it. And while it's not well known, the fact is it's done far more often than you would think. Here's how it works: Savvy marketers approach product sellers and offer to buy the rights to their product. This might be a product that didn't sell well through no fault of its own; for example, a great product with poor marketing. Or the product might have been a robust seller, but it's no longer a hot commodity (which only takes about 3-4 weeks in many markets.) If a deal is struck, the purchaser of the rights sells the product just as he would if he were an affiliate. However, he's actually (and secretly) making ALL of the money. The product owner sold the rights and now receives nothing on each sale. That can be a good deal for a product owner, since...

These are without a doubt the biggest mistakes new marketers tend to make when it comes to copywriting... Lie #1: Good copywriting uses lots of exclamation points and over-the-top jargon a 5 year old wouldn't believe . “This Brand New Revolutionary Never Before Seen Blah Blah Will Explode Your (Bank Account! Abs!! Sex Life!!! Etc.)” Seriously, who really wants their abs to explode??? “This Revolutionary Once In A Lifetime Opportunity Is Only Available To You Because You're So Damn Handsome, But It Will Disappear In 10 Minutes And Then You'll Be Ugly Forever!!!” Okayyyy....... “This Incredibly Awesome Majestic Indescribable Super Secret Opportunity That Only The Super Duper Uber Wealthy Rich Know About Can Be Yours Because This One Rich Nerd Guy Decided To Spill The Beans Because He's Really Angry At All The Other Rich Jerk Guys!!!” Yeah, who doesn't believe that? If you think you need exclamation points, it means you really need a thesaurus. Writer He...

The more you discover about why people buy your products, the easier it is to influence them to buy more – or to persuade prospects to become new customers. Plus, the more of these reasons you can fulfill with your copy (without going overboard) the better your odds of making the sale. Here then are a dozen of the most powerful reasons why someone might buy your information product. To make money . This one is easy; sometimes you've got to spend money to make money, like buying a course on how to invest in the stock market, or how to start a business. In fact one of the easiest ways to make a sale is to show that your prospect's small investment can be turned into a much bigger return. To save money . Buying a water filtration system can save a person hundreds of dollars over buying bottled water. If your solution saves money, show them how much. If you teach how to make money, show them not only that they can make money with your product – they can also save money by not ma...

Two things are surprising about the technique I'm about to teach you for selling affiliate products... First, it's surprisingly easy. In fact, it's so simple you might be tempted to dismiss it. Don't. This method has been proven effective and it's one you definitely want to put in your marketing arsenal. Second, while it doesn't take much time, it can be a real money maker. In fact, if you choose an affiliate product that pays instantly and if you have a traffic source (such as your own list, social media, etc.) then you can potentially put money in your pocket in less than 3 hours. Here's how it works: Choose an affiliate product you like. It needs to be one that you have, one that you can get from the seller for free, or one you buy. Regardless, you must have a copy of it yourself. Also, it's better if it's a product you personally like and use, although that's not required. Read the sales letter carefully and choose the biggest benefit. This m...

Did you know there are actually 4 types of residual commissions? Let's explore them... Automatic recurring commissions – these are likely the ones you're most familiar with. You promote a membership program and you get paid monthly for as long as that customer retains the membership you sold. Cookie commissions – when you sell a product, a cookie is placed on that customer's computer. Then anything else that customer purchases from the seller is linked to you, and you get a commission. But if the cookie is deleted, or if the customer changes computers, then you will no longer receive commissions on their purchases. Lifetime commissions – this works like a cookie commission, only instead of a cookie the product seller uses the customers email address to track sales. Thus, as long as the email address remains the same, you can receive commissions on all sales from this customer for years. Second tier commissions – this is when you refer other affiliates to the...

Once an online marketer gets to a certain income level, that marketer almost invariably gets stuck. They can't seem to make any more money, even when they pour more and more of their time into their business. Why? Because they are working IN their business rather than ON their business. That's why it's so important to begin outsourcing as soon as you can afford to, which is actually a whole lot sooner than you probably think. If you believe you need to be bringing in a hefty six figure sum before you can get yourself some help, think again. The fact is, the sooner you begin outsourcing some of the more mundane and time consuming facets of your business, the sooner you can begin growing your business in a truly substantial way. You've only got a fixed number of hours in the week. Do you spend them doing: A: The tasks you don't like to do B: The tasks you don't mind doing, but they could easily be done by someone else C: The tasks that you're brilliant at do...

Standing apart from the crowd of other emails in your prospects' inbox isn't easy. There are gimmicky ways to do it – write subject lines that shock, use lots of funny characters in the subject line, use the latest “hot” subject line [for the past year this has been “Hey”] and so forth. But how do you get your recipients to become avid readers of your emails? Sane Method #1 – Tell stories. There is a marketer who appears in my inbox about once a day. Gmail highlights this email, because Gmail knows I read his emails. Why? Because he entertains me with stories. I know when I click his email I'm going to get swept up into another world. And even if it's just his world and just for a minute, it's a great escape to my otherwise sometimes monotonous day. And yes, I buy his products, too. There's an added bonus to telling stories besides the fact that your emails get opened and read, and it's this: Telling stories is fun. Instead of selling, selling and mo...

The easiest way to go full time is to BE full time. That is, quit your daytime go-to-work type job and begin working full time online. When you're full time online you'll discover opportunities that otherwise would have passed you by. And you'll be able to create a lot more opportunities as well, by having the time to forge relationships with other marketers, time to work on your own social media, blog posts and products and so forth. But the problem for many is their online business isn't making enough money yet to enable them to leave their job. And until they leave their job they won't have the time to grow their business into a full time income. It's a catch-22 situation that holds a lot of marketers hostage for years. So how can you get some extra money coming in immediately? By offering services online. When you offer a service, it's fairly easy to get clients and get paid. You typically won't make a fortune, but you can make enough to replace your...

What a great daydream this is: You make a ton of money online and then go tell your boss to 'have a nice day.' This is the scenario you see in sales letters all the time. “Buy this product, put it to work and next week you can kiss your job goodbye, forever .” Real life doesn't always work like a sales letter. In fact, life continually gets in the way. You make some extra money but then it dries up. Or you have an emergency and the extra money bails you out of that crisis but you're no further ahead. Or – and this is the most common of all – you have the best of intentions but you never quite get around to making that fortune online. And so you are still at your job. Even though a year ago/two years ago/five years ago/ you swore you would be retired by now. Whoops . How do you eat an apple? Unless you're a horse, you eat it one bite at a time. In my early years I found that building your online income and telling your boss to shove it works the same way – y...

Do you have domain names sitting around idle? Maybe you bought them with the intention of doing something in particular, but you just haven't gotten around to it yet. Here's a cool idea: List them for sale on sedo.com and then forget about them until one of two things happen... You decide to use them or... ... you get an email from Sedo from someone who is offering to buy one of your domain names . You never know if or when this might happen, but why not at least give it a shot? One marketer I know of did this with his domains. Six months later, he got an email from Sedo saying someone was offering $100 for one of his domains. He wasn't interested in taking such a low offer, so he countered with $2,000 just to see what would happen. The buyer countered with $300, he countered with $1800, and several emails and counteroffers later he sold it for $950. Not bad for a $9 investment. Sedo took a cut and he got the rest. And while he did have plans for that domain name, he figur...

You might be thinking that you are not qualified to coach anybody on anything. After all, what kind of an expert are you to be telling others how to run their business or their life, right? Actually, the odds are you couldn't be more wrong. I'll show you WHY and HOW... When we think of coaching, we think of it on a grand scale. For example, helping someone to turn their entire life around, or to start and run a brand new business from scratch. But those are just two types of coaching and not what we'll be talking about here. When you get into online marketing, what is one of the first pieces of advice that you receive? To choose a particular niche, and then narrow that niche down to a profitable target market you can help. Coaching can work the same way. Instead of trying to be all things to all people, or to teach someone every facet and nuance of starting a business from scratch, why not coach them on that one thing you are very, very good at? Maybe you're excellent a...

Wouldn't it be terrific if you could go from being Mr./Ms. Marketing Nobody to immediate “guru” status overnight? You'd enjoy instant authority in your niche and a high level of credibility with your potential customers as well as your potential JV partners. People would trust your opinion. You'd be quoted in blog posts and asked to do guest posts... You could get interviewed. You could join lucrative joint ventures and mastermind groups. Your social media accounts would become magnets to followers and fans. Customers' sales resistance would go down and your sales would go up, and so forth. Becoming an 'overnight' authority in your niche shaves a few years off of your online marketing career path. You're taking a quantum leap from being an unknown to being – well, KNOWN in your niche. And you receive all the benefits a known expert in your field gets, only without the years of work. Sounds pretty good, don't you think? Yeah, it's cheating, but it...

Getting traffic isn't rocket science - it's actually pretty easy when you know a few of the best tricks pro-bloggers are using every day to get more traffic to their blogs. Create an not-so-secret inner circle of your best buddies . Put together a list of your very best and most influential readers. These are the ones who regularly interact with you or post replies to your posts, share your posts with their followers, send you articles, buy your products and so forth. Put these folks on your special inner circle list, and email them to let them know of their newly attained status. Let them know the benefits – they'll get to see your posts before the general public and they'll be apprised of any new offerings, updates and ideas before anyone else. Solicit their feedback on your posts. This creates a sense of ownership for them and increases the odds they will go out of their way to share your content with their followers. Give them special benefits to thank them for thei...

One of the toughest things about blogging is the self-imposed pressure to always have a terrific, earth-shattering, life changing blog post that makes people catch fire reading it. You know what I mean. You've got that little voice whispering in your ear that if your posts don't measure up to some impossibly high standard you've set, then all is lost and the world will know that you're a fraud. The good news is, it simply isn't true. You don't need every post to be a 2,000 word masterpiece or the final definitive word on your topic. Instead, all you need is content that gives your readers what they want. That's it. Your readers want to know the latest news or the best methods? Then that's what you give them. Forget trying to be a great writer and instead focus on being your readers' 'friend in the business' and you'll be an AMAZING blogger. Here are 10.5 more tips to take some of the blogging pressure off of you and put the fun back into ...

I see new marketers all the time freeze up with fear. They'll have a great idea for their business and start to act on it, all excited. Then something happens, something that plants the seed of doubt, and suddenly they're asking, “Who am I to be doing this?” Maybe they have something great to teach that would help others, or they have a different way of doing things that would solve people's problems. Whatever their idea or their business, that seed of doubt takes root. They get scared. They become self-conscious. And they doubt themselves and their abilities. This is when I tell them, “It's not about you, it's about your customers. It's about the people you're going to help.” Imagine you're about to go on stage to present information that will change the lives of your audience. But you're nervous. You think you're not a good presenter. You're focused on how you'll look and how you'll sound and what the audience will think about you. ...

Whatever it is that you want to do – just begin. Don't think about doing the whole thing, because you don't have to do the whole thing... You only need to take the first step . Most people don't start because they're thinking about the whole thing. It's too big. There's too many obstacles. They don't know how they'll do it all. The thought of the whole project is overwhelming and paralyzing. It's easier to put it off... “I'll start it later when I have time. When I finish this and that. When the kids are gone. When I'm retired. When life isn't so hectic.” Life is always hectic. It's busy. It's a whirlwind. But we decide what we do with each moment. So just start. Just begin. You want to exercise but you don't have time? Just do 10 minutes a day, everyday. Just start. Don't worry about running marathons, just do 10 minutes today. Then tomorrow, do 10 minutes more. You want to write a book? No one can write an entire book. B...

You can have all the traffic in the world, but if it's not converting, then you're not making money. That's why the crucial key to making money online is conversions . How compelling is your presentation? How many prospects out of 100 actually BUY your product, both today and during your follow up sequence? Conversions are where you make your real money, both today and in the future. Affiliates won't promote you if your offer isn't converting. But if you have a high converting offer, affiliates will send you as much traffic as you can handle and sometimes more. So how compelling is your sales letter? How branded are you? People buy from those they perceive have the answers. People buy from those they admire and from those they trust have the solutions to their desires. There are many conversion techniques, but the big 3 to focus your efforts on are: - Social proof factors like testimonials - Claims backed by proof - Scarcity In fact if you were to focus all of you...

If you're currently working at something other than publishing – affiliate or CPA marketing, perhaps – then you might wonder why you would want to bother publishing your own content. Publishing isn't for everyone, but there are several very good reasons why you might want to consider it. You can be the good guy. People are looking for answers, for help and for solutions to their problems. You and your content can make a real difference in their lives. And by making that difference, you become.... The expert . The go-to person. The Big Kahuna that people respect. You're the trusted authority and now opportunities are coming to you in the form of free advertising on social media, affiliates, joint venture proposals and so forth. Which brings us to... A greater income and additional income sources. You're now monetizing your expertise by selling products and courses. So what kinds of content can you create and publish? Blog Posts Websites Short Reports eCourses eBooks ...

Weird but true... In the early part of the 20th century there was a massive campaign in the U.S. to abolish alcohol. Weirder still, this campaign actually won the day, and Prohibition became the 18th amendment. This made the U.S. a dry country in 1920 until the amendment was rightfully abolished in 1933. So how does a movement influence people to take away one of their own rights? With smart marketing. First , in their campaign rhetoric the Anti-Saloon League made the issue an either/or choice. Either you're for children or you're for alcohol. Either you're for our brave boys fighting the war, or you're for alcohol. As one advertisement featuring a picture of Whistler's Mother read: “Which Gets Your Vote: Mother or The Saloon? Vote Dry.” That's right - either you're for mothers or you're for alcohol. No middle ground. You don't want to abolish alcohol? Then you hate your children, your boys overseas and your own mother. A campaign like that wouldn...

First of all, let me clarify that introverts aren't necessarily shy. They are, however, quieter than extroverts. Introverts talk plenty when they have something important to say, but they tend to stay quiet when the topic is small talk. Why? Because small talk isn't important to them. Now, let's say you have 2 salespeople - an extrovert and an introvert. The extrovert is likely to talk - and talk – and talk – which is exactly what you expect from a sales person. And in the midst of all this talking, the extrovert will make sales. But the introvert will do something the extrovert commonly fails to do – the introvert will ask questions and LISTEN to the answers. I don't mean they wait for the prospect to stop talking so they can begin extolling all the many benefits of the product. I mean they LISTEN. They want to know what's keeping the prospect awake at night in relation to the problem the product solves. They want to know the prospect's fears, desires, dreams, ...

Since you're making videos anyway, why not shoot for the zenith of online video marketing and go for viral? While you can never totally predict what will go viral and what won't, there are some tricks to make it much more likely your video is the one your viewers will forward to others. Here's 15 proven tips to make your next video go viral : Don't use a sad ending, even if it's true . This reminds me of a time a video was shot of a firefighter resuscitating an unconscious kitten that had been trapped in a smoky home. Viral magic, right? Absolutely. This video went viral for every outlet that left out a key piece of information – despite being resuscitated, the kitten later died of smoke inhalation. Neetzan Zimmerman, editor at Gawker, was told by his editor to include the epilogue. Result – “That video did tremendously well for practically everyone who posted it, except Gawker.” In fact, don't evoke any sadness if sadness is the only emotion . Videos that inspi...