CinchHomeBiz Successful Internet Business Blog

When you first get started online, you might be worried. Frankly, you probably should be worried. Yes, you made sales this month. But will you make sales NEXT month? And how will you pay the bills if you don’t make sales? It can be scary going from a job where you know exactly how much you’ll get paid and when you’ll get paid to working your own business online. In your business you might have a banner month and then two months of starving followed by a mediocre month followed by (hopefully) another banner month. Thus, the question becomes, “How do you get stability in your business – and your income -as quickly as possible?” Or… how do you KNOW for a FACT that next month you can make the mortgage and eat, too? Simple – continuity programs. Call it what you want – memberships, recurring payments, monthlies, etc. It all boils down to getting people signed up into a continuity program so you can continue to get paid month after month. ...

In Chip and Dan Heath’s book ‘Decisive,’ they lay out three ways to make truly excellent decisions that can have a very positive impact on your business and your life. 1: The Vanishing Options Test In 1994, Quaker Oats made the decision to buy the drink company Snapple for a whopping 1.8 BILLION dollars – perhaps one of the worst business decisions of all time. They didn’t consider any other options. Believe it or not, no one in the company even argued not to buy it or suggested an alternative. If they had simply expanded their choices by asking, “What other options do we have?” they would have been far more likely to make a better decision. Do you decide to do things without giving yourself multiple options first? Do you limit your choices before you even start? For example, instead of asking, “Should I promote this product to my list?” Ask yourself what other products you might promote instead that would be a better fit for your li...

So many products are simply a rehash of other products, and the same goes for books. Someone wants to write a book on persuasion, so they buy five books on persuasion, read them and then take all the best ideas from the books and write a new course or book or whatever. But what if you want truly unique, stand-alone info that no one else has? Then you’ve got to go to the sources. Let’s say your niche is cat care, and you’re in a forum where people are discussing how they helped their cat get over a certain illness. In that forum you meet Jessie, who found a way to cure her cat in half the normal time at one-tenth the normal expense. You contact Jessie and ask for an interview, which you then turn into a product. No one else has this information because it’s something Jessie came up with in her veterinary practice, or wherever. You now have a product no one else has. Split the profits with Jessie, and do it again and again with people who know stuff that no one els...

There are only so many hours in your day, which is to say, you can only do so much. In the beginning of your business, you’re probably doing everything yourself. But as things start working and making money, you’ve got to scale it up if you want to keep growing the business. If you don’t scale, then you can’t grow beyond the point of what you can do alone. That’s why you want to begin outsourcing as much as you can. And the easiest way to do it is to record yourself performing each step of your business, so you can hand the recordings over to an outsourcer to do these things for you. Either write it up, take screenshots or use video recording. And no, it doesn’t have to be perfect. You’re simply going to hand it to an outsourcer and let them take over the task for you. Remember, your goal is to work ON your business, not IN your business. Otherwise you will have trouble hitting six figures and you will never come close to that magical seven figu...

The ‘secret’ isn’t all that secret, and yet most marketers get this wrong. You simply have to give a much higher value than the price that subscribers pay, and two things will happen: They will join in droves, and they will STAY and continue to pay. It doesn’t matter if you’re charging $10 a month or $1,000 a month. Just make sure that your members are getting far more than the price they are paying. For example, let’s say you want to build a membership on how to start an online business. If you give your subscribers an eight week guarantee (think ClickBank) and a promise that they can start earning by the fourth week, you’re in business. If you further promise full email support, you’ll do even better. Yes, you’ll outsource the support, and it will be well worth the cost. Many members will join just to get that live support. Subscribers get new content each week, they have 8 weeks to get a refund, they’ll be making money in ju...

Did you enjoy the Olympics? Every four years we get to see the best of the best and their gold medals, but sometimes the best inspiration comes from those who don’t win – or even someone who came in dead last. In 1988, Eddie “The Eagle” Edwards became the first competitor since 1928 to represent Great Britain in Olympic ski jumping. How did Eddie do? He came in #58 out of 58. But it didn’t matter. His fans loved him for other reasons. He had no trainer, no money, no practice facilities – and some called him the great British loser. He had a cheerful air of bumbling incompetence, epitomized by the big pink goggles he wore. Says Eddie, “I got my letter saying, ‘Congratulations, you can represent Great Britain in the Olympic games’ when I was in a mental hospital in Finland. I wasn’t a patient. I was there because it was the cheapest place for me to stay.” On getting ready to do his jump, Eddie says, “There were about ...

You’re just starting out and your list only has 500 or 1,000 people. While it’s true you would gladly trade your small list for one that’s 100 times bigger, it’s also true that if you treat your little list right, you can still make really good money. How does that work? By getting personal. First, answer emails that you get from your list. When someone reads your latest email and takes the time to write to you – answer them. You’ve only got 1,000 people on your list, so odds are only 5 to 10 will ever write to you at a time. Yes, you can do this. Keep it personal. Second, let your list members know that they are part of a very small, intimate, private community by telling them. Otherwise they’ll assume you’ve got a gazillion people on your list and don’t give a flying flip about any of them. Third, email them daily. Yes, DAILY. Keep in constant contact with them. Update them on the latest news and give a tidbit here and there about ...