CinchHomeBiz Successful Internet Business Blog

It's a mantra you've heard time and time again – write great, interesting, exciting, sharable content. But what if you're in a boring niche? Or working for a boring client in a boring niche? How do you get readers excited about mundane topics like locksmiths or plumbing, or even icky topics like personal injury lawyers or rash creams? Here are 10 tips to help you create interesting content ideas for even the most boring of niches. 1. First, change your perspective before you write anything. If you think it's boring, your readers will, too. Everything is interesting if presented in an interesting manner. It's simply a matter of finding the right angles to present your content. And the first step is to get fascinated in your topic so your enthusiasm will show in your writing. 2. Find the golden number nuggets. Dig out the industry statistics and find the fascinating bits that pull people into your story. Do you sell nails? How many nails go into building the typical h...

There's a ferocious killer that halts success more than anything else. This one success killer has ended the hopes and dreams of countless entrepreneurs. No, it's not the lack of a great idea, inadequate funding or not knowing how to pull it all off. So... What is it?... It's waiting to get started . Waiting for the perfect moment. Waiting until everything is just right. Waiting for permission from the marketing Gods to begin building your business. Waiting has killed more businesses and deprived more entrepreneurs of their fortunes than anything else. Which is why I propose this: Start now, BEFORE you are ready . When you come up with a new idea, do you feel like you need to get everything just right before you can get started? Most people do – but the problem is you'll never get everything just right. You will always find something else that needs doing before you can begin, and so you will never start. Or eventually, one day months from now, you will finally get star...

You've got a DYNAMITE idea for a new product and you can't wait to get started on it – or maybe you already have. Then it happens: You see that someone else has beaten you to the punch and released a very similar product just last week. What should you do?? At this point many people will simply fold. They'll scrap their product idea and begin a search for a new idea. Then there's the successful marketers who wouldn't bat an eyelash just because someone else released a product like theirs. They would go ahead and finish their product and release it as soon as possible. Do you know why? Two reasons: First, a successfully selling product on a particular topic means there's room for another product on the same topic. And the reason there's room is because of reason number 2: People who are deeply interested in a topic don't buy just one book or just one course – they buy everything they can get their hands on. In fact, the person who released their product a...

One of the hazards they never bother to tell you about when you become an online marketer is brain fog. You know what I mean... you've been sitting at your computer for 10 minutes or 10 hours when you realize your brain is moving slower than a herd of turtles stampeding through peanut butter. And you know if you could just get your brain in gear, you could get a ton of work done today. But despite that 5th cup of coffee you still can't seem to focus. What's a marketer to do? I take a cue from Nelson Mandela when this happens and I take a walk. If the weather is good, I get some sun on my face, too. Taking even just a 10 minute brisk walk outside can do wonders for your brain, and 20 is even better. Did you know that making a habit of writing backwards with your non-dominant hand can create an abundance of new connections in your brain that make it work better, faster and more creatively? Leonardo Da Vinci filled entire journals with mirror writing – and you have to admit, t...

At the risk of stating the obvious, the better your headlines grab eyeballs, the more money you can make. In fact, even a small improvement can add significant money if your sales funnel is set up with a high priced product or two. For example, getting 5% more people to opt into your list or open an email or buy a $7 product could result in another 1/2 to 1 percent buying your more expensive and profitable product. Over the course of a year that could easily add thousands to your bottom line. One way marketers used to test headlines was through Adwords, back in the day when they were super cheap. A marketer would try out 2 or more headlines and see which one pulled the best. Seasoned marketers still test headlines with Google and Facebook ads, but if you're on a small budget there is a less expensive way. These days Twitter is the easiest and cheapest method for testing headlines, so long as you have a following. Simply choose what you think are your two best headlines, tweet them ...

Anthony Burgess was just 40 when he was told by his doctor that because of a brain tumor, he only had less than a year to live. It was 1960 and he was broke and worried because he didn't have anything to leave his wife Lynne. But for as long as he could remember, there was a nagging little voice in his head that said he could be a great writer. Unfortunately, Anthony had never listened to that voice before. But now that was dying, he hoped he could write a book that would create royalties for his wife. So for the next 9 months Anthony wrote day and night, finishing a whopping five and a half novels. That's more than many professional writers create in 10 years, or for some in a lifetime. And that isn't even the exciting part. While he was busy doing what he had known he was meant to do for his whole life – while he was busy being creative and productive, his cancer quietly disappeared. In his long and prolific life as a novelist, Anthony Burgess wrote more than 70 books, in...

We're taught from early on that success is everything. Win the game or ace the test and you get the grown-up's approval. Then we get older and succeeding becomes even more important. You got into a hot shot college? Congrats! You won the contract? Great! You built a multi-million dollar business? Super! But here's what nobody tells you – before you can win you've almost always got to lose, and lose big, and lose often. You've heard the expression, "Nothing ventured, nothing gained," right? Well, when you venture you don't always gain. Many times you lose, and you lose big. And when that happens, your confidence takes a nosedive. The next time out you hedge your bets, you pull your punches and you don't try as hard. Why? Because that way if you fail again, you can tell yourself that you didn't lose as big. It's funny, but it's also human nature. People fail a time or two and then what do they do? Sadly, many quit. They just give up. Fail...