Want More Conversions (Opens and Sales) from Your Emails? Use This Checklist Now!
Print and keep this checklist handy for the next time you send a promotional email to your list or to a prospect if you want more email opens, product sales and online profits... __ Do you get to the point right away? Do not tell them about the last four hours you spent watching television or mowing the lawn unless it’s pertinent to the story. __ Are you telling a story? Ideally you should tell an interesting story in every email you send to increase your open rates. __ WIIFT... What’s in it for them? Don’t just tell them how great your product is. Tell them what they get for taking the action you’re promoting. __ “So what?” Read the email as if you were the recipient, and see if they would ask, “So what?” You want to fascinate and excite them to click that link. __ Is your writing boring? Uh-oh. Not talking about what’s in it for them, or writing “so what” emails are leading causes of massive email boredom. __ Are ...